“We are in the feelings business,” newly-minted Chief Marketing Officer of Endeavor, Bozoma St. John said during the first day of DigiCon 2018.
“How do you make your audience feel excited about your product?How do you make sure that they have the passion around the thing they’re trying to create? I’ll give you some examples from my own experiences, because humanity is what drives all of this passion,” Bozoma said inside the Plenary Hall of the PICC where an audience of no less than 3,000 sat and listened.
Technology dominatedDigiCon’s largest leg yet at the Philippine International Convention Center (PICC) in a three-day event last October 3 to 5, 2018.
As the marketing industry quickly shifts to all things tech and digital, this year’s DigiCon explored and showcased what it truly means to maximize today’s technology and utilized innovation to design a meaningful experience for its audience.
August 27, 2017 — Change is inevitable and so is technology. From the households, workplaces to society, technology has made lives and businesses easier. One of the most significant facets of technology that has been immensely revolutionized is communication. Gone are the times when we need to rely on physical resources just to send a message. Through the power of digital technology, everyone is now embracing an easier and more comfortable lifestyle.
The World’s #1 Motivational Keynote Speaker on Digital Leadership, Eri Qualman flew from San Francisco, USA to be the keynote speaker at the brand launch of Troo (EastWest Ageas Life). Dubbed as the “Digital Dale Carnegie” and the “Tony Robbins of Tech”, his bestseller “Socialnomics: How Social Media Transforms the Way We Live and Do Business” has become the benchmark book for social media marketing with almost $2.5 million copies sold worldwide. On a regular basis, when he’s not wearing his social media superhero attire, he teaches at Harvard University & Massachusetts Institute of Technology.
The dazzling white sand coastal town of Puerto Galera bagged a one million-worth Beach Cleanup Package from NESTEA Refresh The Beach #PlungeToPledge. NESTEA BEACH, the most anticipated event of the summer, strengthened this year’s advocacy and environmental awareness through the digital campaign movement #PlungeToPledge where young adults and young-at- hearts pledged for the beach they support by doing the iconic NESTEA plunge.