In the name of love and caring, Frontrow, through Frontrow Cares brought together 12,000 people in December 16, 2018 at the Mall of Asia Concert Grounds.
The benefit concert, headlined with iconic OPM artists, Parokya ni Edgar, Ely Buendia, Andrew E., Gloc 9, Sponge Cola, Callalily, Ex-Battalion, Jake Zyrus, and Sam Conception, was for the benefit of Frontrow Care’s chosen charities–Bahay Aruga, Happyland Tondo, and ANAWIM Home of God’s Poor.
More than the music, the audience were given a chance to participate in activities and raffles that gave everyone in the crowd a chance to win prizes.
At the end of the program, three lucky winners each took home brand new SUVs.
In light of the Christmas season, 100% of the proceeds from the benefit concerts went to the charities as part of the company’s testament to its drive to change lives.
Frontrow Cares is the foundation established by Frontrow as part of its Corporate Social Responsibility program whose efforts are geared towards extending aid towards those who in need.
Frontrow is a leading multi-level marketing company in the Philippines that has prided itself in changing the lives of everyone who chooses to become a part of it. To date, the company has over 800,000 distributors of award winning products.
Eventscape Manila served as the official partner of Frontrow Cares in mounting this benefit concert.