Toyota Philippines together with Eventscape Manila, launched the all-new Toyota Rav 4 with the modern man in mind. Coming from the idea that today, every man of the house works hard towards the fulfillment of his day-to-day tasks. As a man of the house, he shifts to become the most hard working man. And being hardworking means he is willing to embrace thrilling challenges ahead. Because he is dedicated to rise above any tough course.
The modern man knows how to unleash his inner rockstar by living a life beyond what’s expected. Thus, he coasts through life with eagerness–always fueled by desire to conquer greater heights. For every modern man of the house, “a new dimension of action” is never one-dimensional–it goes beyond comfort and function. Always powered by desire and passion.
Which is why, to launch the new Toyota Rav4, we literally brought the car and took where it could be seen in a larger perspective. Taking inspiration from how toy cars are packaged, we mounted a disruptive display featuring the new RAV4 that “packed” the actual car in a booth patterned after a die-cast model.
The disruptive display brings back the excitement in the “small boy” found in every man who wants to have a brand new car that complements his lifestyle.