Non-stop and all-pop Madonna surrounded Huawei’s Project Dream Sale buyers. Held at SM Mall of Asia Music Hall, the nostalgic “Madonnathon”, featured Madonna eras over the decades. Steering a pre-show event prior Madonna’s ‘Rebel Heart” concert, Huawei engaged a ball pit party with lots of singing, dancing and prizes given away. Madonna’s music evolution from glitz and glamour to neon pop were portrayed by a mash-up performance from Obar Divas and dance sections from Project Pax Dance Crew. With concert tickets, Huawei devices and prizes up to 2 million at stake, everyone went home feeling like a material girl with Madonna.
Date: February 21, 2016
Client: Huawei Philippines
Category: Activations